10 minutes of fulfillment every day. Fragrance Match "hibi"

Hello everyone. This is Okada from Greenwich Public Relations.

This time, we will introduce you to some fragrant items that will gently enrich your daily life.

Incense x Match 10minutes Aroma "hibi"

Incense from Awaji Island and matches from Harima.
Born from the meeting of two of Hyogo Prefecture's manufacturing traditions, "hibi" is an incense stick that can be used easily without the need for a lighter.

Light it like striking a match and the scent of nature rises up.
Its unique feature is that it has a burning time of 10 minutes, and the 10 minutes it takes for the fragrance to rise creates a soothing spot in your daily life, whether you're looking to change your mood or relax before bed.

The background to the development is also interesting.
The company was established in 2015 after three and a half years of collaboration between a match manufacturing company in Harima, which was founded 85 years ago, and the desire to "create products that will pass on the roots of matches," and an incense manufacturing company in Awajishima, which was founded in 1936, who wanted to "connect Japan with the world through the enjoyment of fragrance."

"10 minutes of natural aroma in your daily life."
Public Relations Officer Okada actually tried it out and experienced the concept.

10 minutes in the morning can improve your quality of life.

8am.
While listening to the radio, I toast some bread and make some yogurt and coffee.
When it's time to eat breakfast, I light up some hibi Cinnamon.

The slightly spicy scent is perfect for those mornings when you want to wake up with a sharp awakening.
The natural scent is not too strong and will not interfere with your meal.

The gentle aroma added to the morning music playing on the radio makes my usual breakfast feel like a slightly better time.

On busy mornings, we tend to hurry up and just eat our breakfast, but I decide to use the 10 minutes while the aroma lingers for my breakfast, and then I start eating.
I usually look at my smartphone while doing this, but since I've taken the time to light some incense and have had a ``nice'' breakfast, I put my phone away to enjoy the moment to the fullest.

My eyes are drawn to the swaying smoke, and I feel comforted and soothed by the irregular rhythm of nature.
Next, your eyes will turn to the inside of the room and you may start to inspect your living space, such as "I should change the water in the flowers," or an interior design idea may come to you, such as "I'd like to decorate that wall with something."

Just 10 minutes a day can be very quality time. Having that time in the morning makes you excited for the day ahead.
There's something really nice about going out with a subtle fragrance on.

Spend 10 minutes at night to reset your day and prepare for tomorrow.

I worked hard today too. It was fun.
I come home, have dinner, take a bath, and then go to bed.
Around 11pm, I lay out my yoga mat and dim the lights.

I search for "10 minutes yoga at night" and when I find a video that looks good, I light up the hibi.
For relaxing evenings, try the slightly sweet scent of Ylang Ylang.

Even in your own home, just dim the lights and burn some fragrance and you'll feel like you're doing yoga in a special space.
This yoga involves inhaling and exhaling through your nose, so you can enjoy the aroma to the fullest.
The nostalgic and familiar scent helps you relax even more.
It allows you to take a bird's-eye view of the daily hustle and bustle and worries, and create time to rediscover your true self.

Ten minutes of massage and stretching may seem a little long, but if you can do yoga while listening to the gentle voice of the yoga teacher and enjoying the delicious aroma, it's easy to continue every day.

Reset your day and prepare to work energetically and happily tomorrow.
For me, yoga and the scent of hibi have become indispensable.

Share your fragrant life with your loved ones

The scent makes your daily life gentler and richer.
In addition to this heart-filling experience, you can also share the scent with your loved ones.

At Greenwich Daikanyama, we offer not only regular boxes but also gift boxes.
There are three different scents available, each with a different impression.

To make your time at home more fulfilling.
May the richness of your daily life spread not only to you, but to the important people around you.

Now that people are becoming more conscious of their lifestyles, why not reconsider your scent?

Public Relations: Okada