Your own way of living. Your own way of having fun.
A high-quality standard lifestyle.

Our lives are filled with things and information, and we seem to live in a prosperous society where we lack nothing. However, I think that an increasing number of people are beginning to feel a sense of unease.

While we do not deny the convenience and affordability of mass-produced products, we believe that it is not objects that enrich people, but rather that true inner richness is born from people choosing the objects they want, growing attached to the things they truly want, and continuing to use them every day.

It is also true that accelerating mass consumption and mass waste are diminishing the wisdom, effort, time, values, and environment that our predecessors used to create the products of the future.

I carefully select only the things I really love and try to avoid owning unnecessary things.
By continuing to use high-quality items that you like for a long time, you will feel good every day, develop an attachment to them, and they will serve their purpose as a product. They are also kind to the environment.
A "high quality life" may be that kind of "ordinary, orderly life."

In this age of material saturation, it is important to choose a partner that you can use for a long time.

High-quality items that we carefully select enrich our lives and bring a high quality of life. They are not expensive items, nor are they items that pursue only trends or rarity. They are items that are very close to us. They are items that we use unconsciously. Isn't this the ideal?

Having the things what you really love will enrich your life more than you think.

Site name
greeniche Web Store
Operating company
Greenwich Co., Ltd.
Date of Establishment
March 2003 (Established)
Representative Director
Kenichi Imada
location
〒150-0033 29-10 Sarugakucho, Shibuya-ku, Tokyo Hillside Terrace C Building 1F
45 Yokkaichicho, Yonago City, Tottori Prefecture, 683-0061
Secondhand goods dealer license application number
Tottori Prefectural Public Safety Commission No. 701080007461 / Tokyo Metropolitan Public Safety Commission No. 303311905371
Representative profile: Kenichi Imada

After working for the Recruit Group, he moved to the Sanin region in 2003 and became independent. He realized the power of interior design in daily life, and realized that the "inner richness" and "lifestyle" that are born from enriching daily life can change "life planning" and "satisfaction with work". He believes that a "positive place" can turn the world's problems into positive ones, and while inputting wisdom, ideas, and beautiful designs from all over the world, he envisions a uniquely Japanese lifestyle with an aesthetic sense.

March 2003 Established greeniche Interior Design
June 2006: Greenwich Co., Ltd. was established
June 2008: Launch of the original furniture, the ultimate minimalist series Basic
June 2011: Becomes the Swedish distributor of string® in Japan
June 2012: Opened a concept store at Hillside Terrace in Daikanyama
March 2015: Launched FDB MØBLER Denmark as the general agent in Japan.
December 2018: Launch of the sustainable life web magazine eläväni
June 2019: Collaborated with Professor Yoshihiro Kawahara's research group at the Graduate School of Engineering, The University of Tokyo on "Three-dimensional wireless power transfer and low-power communication for IoT"
July 2021: 101 COPENHAGEN becomes the Japanese distributor


[Philosophy, Vision, Values]


[Original products]

greeniche

Organize usability,
Solid wood furniture with a beautiful design down to the last detail

Greenwich's original furniture is designed to be durable, hard to break, and easy to repair, so that you don't have to throw it away because it breaks, so you can enjoy your own unique style by maintaining it. Living in a space with your own furniture that gradually becomes closer to you as it develops more of a sense of style will teach you how to interact with ideal objects and take your sensibilities one step further.

Luu Series is a space where people can gather, spend time together, and become one with nature. The people you are connected to now, the people you will meet in the future, your life is what you and those people create. By meeting and connecting with many people, your life will be colored and enriched.

Basic Series: The ultimate minimalist series that pursues ease of use and beauty

The kilta series "Color your everyday life" inherits the beauty of Scandinavian vintage furniture.
Interior accessories series


[Brand sales agent]

FDB Møbler

A brand that has enriched the lives of the Danish people and improved their aesthetic sense.

In 1866, during the late Edo period in Japan, local priest Christian Sonne established a distribution system and formed a cooperative, the precursor to FDB, so that ordinary people in Denmark could obtain essential food more optimally. Later, Severing Jogensen, who was in charge of the Association for Daily Life in the Jutland Peninsula in Denmark, brought together cooperatives in various fields with systems similar to those established by Sonne, and founded the Danish Consumer Cooperative Union (FDB) on January 1, 1896. Then, in 1942, with the aim of improving the standard of living of consumers from the perspective of the interior business, a furniture division was organized within FDB, and FDB Möbler was born.

FDB Möbler furniture was born from the inevitable blend of uncompromising product development, the skilled craftsmanship of its artisans, and the culture nurtured by Scandinavia's history and geography, all of which were born under the revolutionary and demanding development conditions at the time of their creation - "durable, beautiful, functional, and affordable" - and has enriched the lives of the Danish people, while also improving their aesthetic sense.

Børge Mogensen, who studied under Kaare Klint, known as the father of modern Danish furniture, was appointed as FDB Møbler's first head of planning and design, and Paul M. Volta took over as the second. Famous designers such as Hans J. Wegner were among the project members, and they produced many masterpieces that became models for Danish furniture that was created later, and many of the Danish designs we see today were born.


String

String shelf has been loved for over 60 years and is said to be owned by two out of three Swedes.

The String shelf, a Scandinavian staple, is an essential part of Scandinavian interior design.

The reason for its popularity is its simple design that blends in with the room and its functionality that can be expanded one after another. When asked "What is design?" IKEA's head designer praised string so much that he answered, "It is String itself."

String, which has long been a national favorite in Sweden and used throughout Scandinavia, has in recent years become explosively popular again among young people in Europe, and is now finally coming to Japan.

If you are worried about installation, don't worry. We can install it on a normal wall, and we will tell you how to install it so that you can restore it to its original state. Make effective use of a blank wall by turning it into a show space with your favorite items.

Come experience the Nordic lifestyle with String.


101copenhagen

101 COPENHAGEN

A brand that offers a wide variety of home accessories that combine the symbiosis and fusion of traditional Nordic and Japanese design

This Danish brand was founded in 2017 with a strong vision of "combining exquisite craftsmanship, quality, and timeless design to create beautiful lighting and home accessories that harmonize with the Nordic lifestyle." The combination of these three elements - material and texture, design aesthetics, and organic, calming color schemes - has led to the creation of a diverse collection that ranges from eye-catching, innovative designs to timeless pieces.

At the heart of the brand's creativity is the fusion of Nordic design tradition and Japan's timeless approach to materials and technology. Christian Sofus Hansen, one of the brand's founders and designer, came to Japan after graduating from the Royal Danish Academy of Fine Arts. He studied at the Kyoto Institute of Technology. Each product reflects the symbiosis of Nordic and Japanese design, while expressing their respective backgrounds, symbols and associations in a minimalist way. Unique and timeless pieces are created in a free environment that incorporates a holistic and dynamic design process.

Among the items are the "Origami Vase" series and "Geta Tray" inspired by traditional Japanese culture. Even Japanese people find them nostalgic and familiar because the designs of two far-flung countries have blended and coexisted. The appeal of the products they create lies not only in their unique and timeless designs, but also in the stories they tell.


[Operating Media]

When your life is enriched, your work will be more enjoyable. When your work is more enjoyable, your life will be enriched.

"A rich lifestyle" is a phrase we hear often these days, but what does "true wealth" mean?

Being rich means having a lot of money, being recognized at work, or spending time with your family?

Perhaps "wealth" differs from person to person, but we believe that if you know what "true wealth" means to you, you will enjoy many things more and your life will be happier.

As a company that deals with lifestyle, we believe that the values ​​towards "work" and "life" of the Nordic countries, known as "rich countries," are one of the factors that produce wonderful designs and furniture.

The Nordic countries are known as "rich countries" because people there enjoy both fulfilling lives and jobs.

We would like to present the Scandinavian values ​​and outlook on work that enrich our lives as one way of thinking, and by learning not only from the Scandinavian way of thinking, but also from the many people in Japan who have work values ​​that go beyond just money and who are trying to make many other people happy through their work, we hope to become a media that allows many people to discover what "true wealth" means to them.


[Interview]


[Media Coverage]


[For those who visit the actual store]

greeniche Daikanyama

〒150-0033 29-10 Sarugakucho, Shibuya-ku, Tokyo HILLSIDE TERRACE Daikanyama Building C
TEL: 03-6416-5650 FAX: 03-6416-5655
Open :11.00-19.00
Closed: Wednesday

greeniche Yonago store

45 Yokkaichicho, Yonago City, Tottori Prefecture, 683-0061 (1F/2F)
TEL: 085-934-7099 FAX: 085-934-7098
Open :11.00-19.00
Closed: Open only on weekends and holidays. Reservations required on weekdays (reservations must be made at least one day in advance)